Running a successful business online is more than just spending big amount of money. It is also very important that you know how your customers found you. It will help your business to innovate and adapt to changing trends.
Whether you want to sell products/services, create awareness & engagement, generate leads or help customers find information, you definitely need analytics. The qualitative aspect of analytics tells you the "Why" of customer behavior which is information gold mine.
It informs you about what you should or shouldn't do to drive maximum benefit from your web assets. Analytics report makes it easy for decision makers in an organization to make better business decisions.
Analytics offers quantitative and qualitative data which helps business owners know the following three things about their business:
If done correctly over a long time, your business will become better at understanding the behavior of your customers.
The line "If you cannot measure it, you cannot improve it" perfectly describes Analytics and Monitoring. Your business will suffer if you cannot measure the impact of your effort.