Online Marketing

What is Online Marketing

Online marketing is technique which involves using digital channels, platforms, devices (like PC, laptops, mobiles, tablets) for promoting and branding a product or service in real time.

The platforms used in this marketing are:

  • Website
  • Email
  • Content
  • Video
  • Paid Advertisements
  • Search Engine
  • Social Media

It does not involve any print media.

Why Online Marketing?

The number of people using internet for personal and professional purpose is increasing. This gives your businesses a golden opportunity to be in front of your target customers 24x7x365.

Besides, online marketing offers multiple channels to reach your target audience and turn them into a loyal customer.

Goals of Online Marketing:

There are two main goals of online marketing:

1. User Engagement

This goal is mainly aimed at attracting the potential customers through several marketing techniques. The purpose of these tools is to engage the site visitor in such a way that they keep coming back again and again.

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Listed below are major online marketing techniques for user engagement to achieve business goals.


Such a website implements various techniques like tools for lead capture, social sharing buttons, content (via blogging), Offering free knowledge to your customers(via downloads), Email subscription to name a few.

It is a website which combines visually appealing design along with compelling content. This type of website is designed keeping in mind the macro and micro goals of a business. For example, if your aim of creating a website is lead generation then your macro goal would be converting potential buyers into actual customers.

Email marketing

Email is one of the most important tools for your business to survive online. Email marketing involves gathering emails of those visiting your website with the aim of eventually converting them into buying customers. It offers great Return On Investment (ROI).

This type of digital marketing is one of the most direct forms of marketing today. Besides, you get the complete attention of your customers when they read your emails.

Content marketing

Content marketing is the new way of doing SEO. This technique involves creating solid content for your website which is helpful to your target audience. Using this marketing technique you can attract only that type of visitors which you want for your website.

Using content marketing you can compete with every business (big or small). In fact, your business could benefit more than big businesses if this marketing is applied correctly.

Social Media marketing

Social media marketing is a process of driving more traffic to your website by the use of social media sites and influences them to even eventually become a buying customer.

This marketing technique involves creating content that is attractive, helpful and encourages its readers to share on social media sites and generate website traffic.

2. User conversion from potential to paying lead:

Listed below are marketing techniques which are mainly aimed at achieving the conversion goal of business. (Note: some techniques used for user engagement are also applicable).

Paid Advertisements

Paid advertising includes promoting your product or service using various advertisement options such as social media Ads(like Facebook Ads, Twitter Ads etc), search engine marketing (which is often considered separately).

This mode of advertising offers a great ROI by reaching out right in front of your target audience directly and effectively.

Search Engine marketing

The process of attract and driving more traffic to your website through paid search engine Ads is called Search Engine Marketing.

It offers following types of Ads for your business:

  • PPC (pay-per-click)
  • CPC (cost-per-click)
  • Paid search ads
  • Paid search advertising
  • CPM (cost-per-thousand impressions)

This type of advertising is being offered by popular search engines like Google (Google Adwords), Bing (Bing Ads) and Yahoo (Yahoo Search Ads).

Video marketing

Video marketing is simply creating informative videos and using them for marketing and promoting your product or service. It is one of the best ways of boosting your SEO prospects and more importantly conversion of potential customer to paying customer.

It can be a little expensive but is much more effective in impressing your potential customers and turning them into buying customers.

Benefits of Internet Marketing:

  • Inexpensive compared to traditional marketing.
  • Helps you reach to customers across the world.
  • Creates awareness and brings business.
  • Allows you to conduct business 24x7.
  • Helps in attracting life-long and loyal customers.

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