Getting to know a Glocal audience

Sharing the story helps people see a different side of their own business. It's a great way to let your customers know what you're all about.

7% Increase in sale in 1 month

15X return on ad spend

3X increase in website (55% of which came from mobile)

The Challenge

In 2014 the Bhaishree Ventures Group approached us to improve their brands visibility through a marketing campaign. However, after performing our initial analysis of their existing online assets we quickly realized actions needed to be taken to improve their platform.

We needed to improve the branding of their various Real Estate sites. We worked with them to restructure their content, site map, schema and site performance to improve opportunities for organic search growth. Increasing leads generated and site visited through the website was also a primary goal for the BV Group, so we needed to develop a quick and easy contact opportunity for every page.

The outcome

An immediate growth in organic search traffic. Few of the site pages showed a sharp increase in their online search rankings. Direct leads and site visits had increased by 18%. Bounce rate have reduced by 20% while the time spent has increased by 23% on an average.

Mobile Responsiveness

The previous website didn’t have a feature of mobile framework and therefore was very cumbersome to use. By switching them over to a mobile framework we were able to improve their organic search and still provide a detailed experience for each device.

Lead Generation

According to the BV Group, lead generation on their previous website was non-existent. With the SMM and SEM, we were able to generate almost 87 working leads within a span of 15 days. Similarly their links have helped them generate an opportunity to interact with the customer directly thereby allowing a higher probability of sales closure.